Tactics boardshop and clothing retailer
Independently owned and operated, Tactics has proudly served customers since 1999. Located in Eugene, Ore., Tactics prides itself on these six principles: world class customer service, quality products, exceptional selection, authentic specialty focus, environmental responsibility, and value with a low-price guarantee.
Today, Tactics is one of the largest online stores that specializes in snow, skate, surf & street wear.
Keeping over 300 brands available at its customers’ grasp, there is no doubt that Tactics has products. Its selection is one of the many reasons why customers are staying interested, yet keeping Tactics the “best kept retail secret in Eugene.”
Tactics not only has some of the most popular, trendy and high-quality products, but its employees are true boarders who know the products, both inside the store and outside at the skate park.
What makes Tactics different from other retailers is its focus on community and experiences. Tactics aims to bring the UO community and the Eugene community together. Tactics also only succeeds if its customer succeed, with their style and on the slopes.
Tactics is strong with the boarding community in Eugene, but it has yet to make a stance with the ever-changing UO student population. Tactics makes many attempts to get the new, non-boarder students’ attention, but they are not biting.
Product selection and customer service are not Tactics’ weaknesses. Tactics is up to date with fashion trends and knows that its customers respect stores that respect their products and customers.
College students are looking for bonafide quality brands that show them something new, inspiring and insightful. Tactics can embrace its relaxed boarder side, but it also needs to rebrand its modern-boutique image.
